What on earth makes your customers tick? That’s easy, according to our guest Paul Marsden, because it’s the same for everyone. And CX leaders would do well to keep the three core needs of fellow humans.
Paul Marsden, CPsycol, is a consumer psychologist who helps businesses understand consumers. The conversation in this episode covered a lot of ground based on his unusual specialization. Paul shares many opinions, but – perhaps unusually – they’re grounded in data, research, and analytics.
Paul has his fingers in many pies. He’s a lecturer at the University of the Arts London, a consumer psychology researcher and consultant through Syzygy and Brand Genetics, and is featured in an award-winning documentary film, I Am Gen Z. In this episode, Richard Owen gets Paul talking about the research and ideas that captivate him. He offers a lot of counterintuitive perspectives on the underlying concepts and principles behind customer experience.
Just some of what the conversation covered:
Find out more about Paul Marsden: https://digitalwellbeing.org/
I Am Gen Z: https://iamgenzfilm.com/
Find out how predictive CX analytics can help your business: https://ocxcognition.com/
Follow us on LinkedIn: https://www.linkedin.com/company/ocxcognition/
Connect with Richard Owen on LinkedIn: linkedin.com/in/richard-owen-98ba3