Our guests today are business partners and academic collaborators: Peter Fader and Daniel McCarthy. Their entrepreneurial and academic pursuits are intertwined in interesting ways. On the entrepreneurial side, they co-founded a predictive analytics firm, called Zodiac, that they sold to Nike in 2018, and now they are co-founders and directors of Theta, a predictive customer value analytics company.
Theta’s work draws heavily on customer lifetime value, along with an output of Peter and Dan’s academic collaboration – a research-driven framework called Customer-Based Corporate Valuation.
That co-invention is just a part of their academic work. Peter is the Frances and Pei-Yuan Chia professor at The Wharton School of the University of Pennsylvania, where he pursues his academic expertise and passion for using behavioral data to forecast customer behavior. Peter is also considered to be one of the world’s top experts in customer lifetime value – and that’s in addition to the corporate valuation model he developed with Dan. Peter works with companies in many industries, ranging from gaming to pharma, has published widely, including three books.
Daniel McCarthy is an Assistant Professor of Marketing at Emory University's Goizueta School of Business. Dan’s a statistician by training and his research applies leading-edge statistical methodology to marketing problems. Particular areas of interest include customer lifetime value, data privacy, and how marketing and finance intersect. Like Peter, he publishes widely in both academic and business publications.
The common ground between OCX Cognition and these two thinkers is a conviction that customers are a key driving force in value creation for businesses. In this conversation, the two collaborators and partners talk about the ins and outs of how customers drive value and what businesses should do to maximize that value. Some areas to listen for:
Theta Equity Partners https://thetaclv.com
Find Peter Fader on LinkedIn
Learn more about his work at Wharton https://marketing.wharton.upenn.edu/profile/faderp/
Find Daniel McCarthy on LinkedIn
Learn more about his work at Emory https://goizueta.emory.edu/faculty/profiles/daniel-mccarthy
Find out how predictive CX analytics can help your business: https://ocxcognition.com/
Follow us on LinkedIn: https://www.linkedin.com/company/ocxcognition/
Connect with Richard Owen on LinkedIn: linkedin.com/in/richard-owen-98ba3