CX Iconoclasts are people who break with tradition by bringing new ideas and new ways of doing things to our attention. These short extracts from the full discussions set out some fascinating marketing-centric views on the future of customer experience strategies and tactics. Richard Owen’s three guests in this video are the famous marketing cartoonist Tom Fishburne, marketing veteran Andy Lark, and Breeze Airways CMO Angela Vargo. The first extract is from Richard's discussion with Tom Fishburne, who is somewhat cynical about the traditional world of marketing, so it is fascinating to compare what he says with the modern and indeed iconoclastic views of Angela and Andy. You should be able to find the full versions of each of the three interviews wherever you get your podcasts.
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