The best CX Iconoclast advice from another four sales and marketing leaders in 2023

CX Iconoclasts are people who break with tradition by bringing new ideas and new ways of doing things to our attention. These short extracts from the full discussions cover some great sales and marketing views on the future of customer experience strategies and tactics in the digital age. Richard Owen’s four guests in this short video are:

• Bill Binch - Former sales & marketing leader at Marketo and at Pendo, now an advisor at VC company Battery Ventures.
• Richard Watts - 33-year veteran of Progressive Insurance, where he led sales and service.
• Joe Wheeler - Innovator and thought leader in CX since the 1990s, when he started his focus on the CX profit chain.
• Martin White - Veteran financial services CMO who spent many years at Experian and at Amlin.

These short clips will get you familiar with their ways of thinking and their desire to break with past practices. You should be able to find the full versions of each of the four interviews wherever you get your podcasts.

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